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Non-profit
organizations are just like most businesses. There are
expenses involved with operating a business. Some of
the expenses associated with operating a non-profit
organization are rents, utility companies, printed
matter, registration fees, accounting fees, audit fees,
postage, the cost of raising funds, employee compensation,
payroll taxes, legal fees and miscellaneous expenses.
The goal of the
initial contact with individuals using telephone
solicitation, direct mail or direct contact is designed to
market American Veterans Foundation's brand, website and
its' free assistance service to veterans.
Approximately 65% of the contacts made receive a promotional
message and they are not contributors.
Further, the initial call requests help in defining and
locating veterans who may need assistance.
Consequently, costs treated as fundraising expenses have the
express purpose of increasing public awareness of how to get
help and how to be of help. Unfortunately, non-profit
organizations utilizing the services of professional
fundraising companies must report, in most jurisdictions,
the gross amount of contributions and the actual amount of
funds paid to the professional fundraising company, both as
a dollar amount and a percentage of the gross contributions.
Most of these reports or reporting agencies do not take into
consideration the costs associated with raising funds.
This misleads the public to believe that much less of their
contribution goes to the mission or program expenses than
actually does. If, in fact, we contracted one company
to raise funds and another company to promote and market our
message, we would have doubled expenses and payments to two
separate entities. To be cost effective, we negotiate
reasonable costs for dual task contract work.
Therefore, it appears as though our funds to program services
have been reduced when in fact our program services have
expanded and will continue to do so.
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American
Veterans Foundation is seeking qualified Professional
Fundraisers who, if necessary, are licensed and bonded in
the geographical areas they work. The type of
fundraising is flexible, allowing for your field of
expertise, knowledge, experience and resources.
Residential, Commercial and Publication contracts are
available in most geographical areas. |